Your pipeline is lying. We fix that.
Stale-deal resurrection, forecast accuracy, and weekly pipeline truth digests for CROs who are tired of lying pipelines.
Your forecast is fiction.
Every CRO inherits a pipeline full of lies. Deals sitting in "negotiation" for six months. Opportunities with no next step logged since January. Stage labels that do not match activity. Your board deck says $4M in pipeline. Your gut says half of that is dead.
The problem is not discipline. Your reps know these deals are stale. They keep them alive because removing a deal from pipeline feels like admitting failure. So the pipeline inflates. The forecast drifts. And the CRO makes hiring and territory decisions on numbers that do not reflect reality.
We build a subagent that reads your pipeline weekly, scores every deal against activity signals, flags the liars, and drafts Forward Test-grade re-engagement messages for deals worth resurrecting. The output is a truth digest your CRO reads every Monday morning.
How we build it.
- Audit. We pull every open opportunity from your CRM. Last activity date. Stage duration. Next step field. Email and call activity. Meeting history. The subagent builds a health score for every deal and flags the ones that do not match their stage label.
- Scoring. Each deal gets a truth score: active, stale, misclassified, or dead. Active deals stay. Dead deals get archived with a reason code. Misclassified deals get restaged. Stale deals move to the resurrection queue.
- Resurrection outreach. For stale deals with viable signals, the subagent drafts re-engagement messages that pass the Forward Test. New hiring at the account. Product launch. Funding event. A concrete reason to reconnect — not "circling back."
- Weekly truth digest. Every Monday, your CRO gets a pipeline report built from activity data, not rep self-reporting. Real pipeline value. Forecast confidence intervals. Deals at risk. Resurrection results from the prior week. One page. Ten minutes.
What changes.
Questions.
What CRMs do you support?
Salesforce and HubSpot natively. Other CRMs via API. The subagent reads your pipeline data, scores it, and writes back. No manual exports. No spreadsheet gymnastics.
How do you handle stale-deal outreach without annoying prospects?
Every re-engagement message passes the Forward Test. The subagent researches current signals — new hires, product launches, funding events — before drafting. If there is no valid signal, the deal stays dormant. No 'just checking in' emails.
What does it cost?
Pipeline hygiene audit and initial cleanup: $10K-$15K fixed-fee. Ongoing weekly truth digest and stale-deal resurrection retainer starts at $6K/mo. Includes the subagent, the rubric, and weekly CRO-ready reports.