Multi-city conference playbook. Productized.
SharpPages registration sites + Verum enrichment + orchestration. Multi-city conference playbook as a productized service.
Events are expensive. The outreach around them is worse.
You're spending $50K–$200K per conference. The booth is booked. The sponsorship is signed. And the pre-event outreach is a batch-and-blast email from marketing that lands in spam. Post-event follow-up is a CSV dump to SDRs who call two weeks late. Every outbound message we build around events passes the Forward Test — because generic "stopping by booth 412" emails get deleted.
There's no scalable playbook. Each city gets rebuilt from scratch. Registration sites are one-off WordPress pages. Enrichment is manual. The ROI math never closes because the execution leaks at every stage.
We productized the entire motion. Registration site, enrichment, outreach, follow-up — one engagement, repeatable across cities.
How we build it.
- SharpPages builds the registration site in 5–7 days. Static site. 98 PageSpeed. Conversion-optimized. Reusable template across cities — subsequent events launch in days, not weeks.
- Verum enriches registrants in real time. As registrations come in, Verum validates emails, enriches company data, and scores each registrant against your ICP. Your team knows who matters before the event starts.
- Forward Test-trained pre- and post-event outreach. Pre-event messages reference specific signals — a registrant's recent hire, a product launch, a competitive move. Post-event follow-up within 48 hours, personalized to the conversation at the booth. No generic "great meeting you" sequences.
- Multi-city template. After the first city, the playbook replicates. New registration site in 2–3 days. Same enrichment pipeline. Same outreach subagents with updated signals. Each city gets better because the system learns.
The numbers.
700+ pages built across SharpPages. 98 average PageSpeed on event registration sites. Verum delivers enriched registrant data in hours, not weeks. The entire motion — site, data, outreach — runs as one service.
Operated by SharpPages + Verum.
Questions.
How fast can you build a registration site?
Five to seven business days from kickoff to live. SharpPages builds static sites that score 98 average on PageSpeed. The template is reusable across cities — subsequent events launch in two to three days.
Do you run the ads too?
We build and manage Meta Ads campaigns for event registration. Paid social is part of the SharpPages service — not a separate vendor. Targeting, creative, and spend managed end to end.
What does a multi-city event ABM engagement cost?
Fixed-fee per city. Registration site, enrichment, pre-event outreach, and post-event follow-up as one package. Typical range is $8K–$15K per city depending on list size and outreach volume. Volume discounts for four or more cities.